All-Time Best
Hongdae

Hongdae
The vibrant heart of Seoul's youth culture, centered around Hongik University. Known for its indie music scene, street performances, quirky cafes, and legendary nightlife that keeps the neighborhood alive until dawn.
Highlights
- Live indie music clubs
- Street performer playground
- Unique themed cafes
- Trendy fashion boutiques
- Club street nightlife
Gangnam

Gangnam
Seoul's glitzy southern district made world-famous by PSY's viral hit. A playground for the wealthy featuring luxury shopping, K-pop entertainment agencies, upscale dining, and sleek modern architecture.
Highlights
- COEX Mall and Starfield Library
- K-pop entertainment headquarters
- Luxury brand shopping
- Gangnam Style horse statue
- High-end Korean BBQ restaurants
Itaewon

Itaewon
Seoul's most international district, a melting pot of cultures with diverse cuisines, global fashion, LGBTQ+ friendly nightlife, and a cosmopolitan atmosphere. Recently revitalized with trendy bars and restaurants.
Highlights
- International restaurant row
- Antique Furniture Street
- Itaewon Mosque
- Diverse nightlife scene
- Global fashion boutiques
Insadong

Insadong
The cultural soul of Seoul where traditional Korean heritage thrives. Winding alleys filled with antique shops, art galleries, traditional teahouses, and craft stores selling hanbok, ceramics, and calligraphy supplies.
Highlights
- Ssamziegil shopping complex
- Traditional tea houses
- Art galleries and antique shops
- Korean craft workshops
- Street food and traditional snacks
Bukchon Hanok Village

Bukchon Hanok Village
A picturesque village of over 600 traditional Korean hanok houses nestled between two major palaces. Walk through narrow alleyways to experience 600 years of history with stunning city views as a backdrop.
Highlights
- Traditional hanok architecture
- Bukchon Eight Scenic Views
- Cultural experience centers
- Hanbok rental photo opportunities
- Panoramic Seoul views
Myeongdong

Myeongdong
Seoul's ultimate shopping paradise and the birthplace of K-beauty. Neon-lit streets packed with skincare flagship stores, fashion retailers, street food vendors, and department stores draw millions of visitors annually.
Highlights
- K-beauty flagship stores
- Myeongdong Cathedral
- Street food paradise
- Lotte Department Store
- Duty-free shopping
Jongno

Jongno
The historic heart of Seoul where centuries-old palaces, ancient temples, and traditional markets coexist with modern life. Home to Gyeongbokgung Palace, Jogyesa Temple, and the vibrant Gwangjang Market.
Highlights
- Gyeongbokgung Palace
- Changing of the guard ceremony
- Jogyesa Temple
- Gwangjang Market
- Cheonggyecheon Stream
Ikseon-dong

Ikseon-dong
Seoul's oldest hanok neighborhood transformed into a trendy hotspot. Narrow alleyways of century-old traditional houses now home to Instagram-worthy cafes, retro boutiques, and fusion restaurants.
Highlights
- Retro hanok cafes
- Instagrammable alleys
- Vintage clothing shops
- Fusion cuisine restaurants
- Traditional craft stores
Seongsu-dong

Seongsu-dong
Dubbed the 'Brooklyn of Seoul,' this former industrial district has transformed into Seoul's hippest creative hub. Converted warehouses house artisan cafes, concept stores, galleries, and innovative pop-up spaces.
Highlights
- Converted warehouse cafes
- Seoul Forest nearby
- Artisan coffee roasters
- Designer concept stores
- Street art and murals
Hannam-dong

Hannam-dong
An upscale residential neighborhood that has emerged as Seoul's premier dining and lifestyle destination. Tree-lined streets feature Michelin-starred restaurants, designer boutiques, and exclusive galleries favored by celebrities.
Highlights
- Michelin-starred restaurants
- Leeum Samsung Museum of Art
- Boutique designer stores
- Celebrity hotspots
- Riverside walking paths