All-Time Best
Charles H
Charles H
Named after Charles H. Baker Jr., this subterranean speakeasy in the Four Seasons Hotel consistently ranks among the World's 50 Best Bars. Head bartender Keith Motsi crafts inventive cocktails inspired by Korean ingredients with impeccable technique.
Highlights
- World's 50 Best Bars
- Four Seasons Hotel
- Award-winning bartenders
Le Chamber
Le Chamber
Seoul's most theatrical speakeasy requires finding a hidden entrance through what appears to be a tailor shop. Inside, an opulent 1920s prohibition-era atmosphere awaits with expertly crafted classic cocktails and attentive service.
Highlights
- Hidden entrance through tailor shop
- 1920s prohibition theme
- Theatrical experience
Alice
Alice
Fall down the rabbit hole at this whimsical Wonderland-themed bar in Cheongdam. Every detail from the glowing mushrooms to mismatched teacups creates an immersive fantasy, while creative cocktails are served in playful vessels.
Highlights
- Alice in Wonderland theme
- Instagram-worthy decor
- Creative presentation
Zest
Zest
Perched atop the Lotte Hotel in Myeongdong, Zest offers panoramic views of Seoul's glittering skyline alongside sophisticated cocktails. The terrace seating transforms into one of Seoul's most coveted rooftop experiences at sunset.
Highlights
- 35th floor panoramic views
- Lotte Hotel rooftop
- Sunset cocktails
Southside Parlor
Southside Parlor
This Itaewon institution is Seoul's temple to American whiskey, featuring an impressive bourbon and rye collection. The rustic Southern-inspired interior and knowledgeable staff make it perfect for whiskey education or simply sipping.
Highlights
- Extensive bourbon collection
- Southern-inspired decor
- Whiskey flights available
Bar Cham
Bar Cham
A pioneer in using Korean ingredients in cocktails, Bar Cham showcases flavors like makgeolli, omija, and Korean citrus. The bar has earned recognition for its innovative approach to redefining Korean drinking culture through craft cocktails.
Highlights
- Korean ingredient cocktails
- Makgeolli-based drinks
- Asia's 50 Best Bars
Cobbler
Cobbler
An Itaewon favorite known for refined cocktails in a sleek, minimalist setting. The skilled bartenders excel at both classics and creative signatures, making it a reliable choice for serious cocktail enthusiasts in the neighborhood.
Highlights
- Skilled bartenders
- Minimalist design
- Classic and creative cocktails
True to its name, this intimate Hannam-dong bar seats only a handful of guests at a time. The cozy, personal atmosphere allows for genuine connection with the bartender who crafts drinks tailored to your preferences.
Highlights
- Ultra-intimate seating
- Personalized cocktails
- Hidden gem
Bar 81
Bar 81
The sophisticated cocktail lounge at Signiel Seoul on the 81st floor offers some of the highest altitude drinks in the city. Pair world-class cocktails with breathtaking views of the Han River and beyond.
Highlights
- 81st floor location
- Signiel Seoul
- Han River views
Euljiro Soju Tents (Pojangmacha)
Euljiro Soju Tents (Pojangmacha)
Experience authentic Korean drinking culture at the orange tent stalls lining Euljiro's streets. These pojangmacha serve soju, beer, and anju (drinking snacks) in a communal, no-frills atmosphere beloved by locals for generations.
Highlights
- Authentic pojangmacha experience
- Classic anju pairings
- Local drinking culture
Best of 2026
Zelen
Zelen
The newest sensation in Seongsu-dong featuring vegetable-forward cocktails and a focus on Korean botanicals. The industrial-chic space reflects the neighborhood's creative energy.
Highlights
- Vegetable-forward cocktails
- Seongsu-dong hot spot
- Korean botanicals
Tiki Taka
Tiki Taka
Seoul's new tiki destination brings tropical escapism to Hannam-dong with rum-based cocktails, bamboo decor, and island vibes that transport you far from the Korean winter.
Sul Bar
Sul Bar
A new wave makgeolli bar elevating traditional Korean rice wine with premium selections from artisanal breweries. The modern hanok setting bridges old and new Korea.
Highlights
- Premium makgeolli selection
- Modern hanok setting
- Korean food pairings
Winter Specials
Neurin Maeul Brewery
Neurin Maeul Brewery
Warm up with house-brewed makgeolli at this Insadong institution. The traditional atmosphere and hearty anju make it perfect for cold winter nights in Seoul.
Highlights
- House-brewed makgeolli
- Traditional setting
- Hearty Korean food
Gwangjang Market Soju Alley
Gwangjang Market Soju Alley
The covered market keeps you warm while you hop between pojangmacha stalls. Pair soju with bindaetteok (mung bean pancakes) fresh off the griddle.
Highlights
- Indoor market warmth
- Fresh bindaetteok
- Authentic local scene
Summer Specials
Floating Islands Riverside Bars
Floating Islands Riverside Bars
The Some Sevit floating islands on the Han River host rooftop bars with stunning river views. Summer nights here capture Seoul's modern skyline at its best.
Highlights
- Floating architecture
- Han River views
- Night skyline
Yeouido Hangang Park Chicken & Beer
Yeouido Hangang Park Chicken & Beer
Join locals for the quintessential Korean summer experience: chimaek (chicken and beer) by the Han River. Delivery bikes bring fried chicken to picnic blankets as the sun sets.
Highlights
- Chimaek culture
- Picnic atmosphere
- River sunset views
Frequently Asked Questions
Korean drinking culture emphasizes hierarchy and etiquette. Pour drinks for elders with two hands, and receive with two hands. Never pour your own drink - wait for someone else. Turn away from elders when drinking. The first round (1-cha) is often dinner with soju, followed by 2-cha (second round) at a bar, and sometimes 3-cha at noraebang (karaoke). Saying 'geonbae' (cheers) is customary.
Soju is Korea's national spirit - try premium brands like Hwayo for a smoother experience. Makgeolli is a milky, slightly sweet rice wine best paired with pajeon. Korean craft beer has exploded, with brands like The Hand and Malt and Magpie Brewing leading the scene. Bokbunja (raspberry wine) and baekseju (herbal rice wine) offer unique Korean flavors. Don't miss traditional hwachae fruit punches in summer.
Itaewon is the most international bar district with diverse options. Hongdae attracts a young, university crowd with indie bars and clubs. Gangnam has upscale lounges and hidden speakeasies. Euljiro offers authentic pojangmacha (tent bars) and hipster cafes. Hannam-dong is the trendy choice for creative cocktail bars. Jongno has traditional makgeolli houses and gay-friendly bars in the Nagwon-dong area.
Soju at convenience stores costs 2,000-4,000 won ($1.50-3). A bottle of soju at restaurants is 4,000-6,000 won ($3-4.50). Draft beer runs 5,000-8,000 won ($3.75-6). Cocktails at premium bars range from 15,000-25,000 won ($11-19). Hotel bars charge 25,000+ won ($19+). Budget drinking at pojangmacha includes soju and anju for under 20,000 won ($15) per person.
Seoul truly never sleeps. Most bars stay open until 2-4am, with many in Hongdae and Itaewon open until dawn. Clubs typically run until 6am or later. Convenience stores sell alcohol 24/7. The subway closes around midnight but reopens at 5:30am - taxis are plentiful in between. Some traditional establishments close earlier around midnight.